Sell Smarter with AI
Most AI consultants don't understand enterprise sales. Most sales consultants don't understand AI. That's where I come in.
I founded Sales Transformation Consulting to help organizations operationalize AI inside their sales process. After 15+ years in enterprise sales—carrying quota, running deal reviews, and coaching AEs—I know exactly what slows down sales teams and what leadership needs to see.
Add deep AI expertise, and I can show you not just what's possible, but what actually works for adoption. I keep it simple but effective.
AI turns good sellers into great ones.
Who I Help
Investment Without Transformation: Despite capturing the majority of AI budgets, there is little evidence this spending is leading to structural changes or a competitive advantage in most industries.
This gap exists because many organizations invest in AI tools but fail to operationalize them within their sales process. We help you turn AI investments into real transformation—embedding AI into sales workflows to improve forecasting accuracy, accelerate deal reviews, uncover whitespace growth, and ramp sellers faster. This pragmatic approach ensures your AI budget delivers genuine competitive advantage.
Sales Leadership
- Improve forecasting accuracy and reduce hours spent on deal inspection with AI-powered deal reviews.
- Consistently capture and leverage MEDDPICC attributes to qualify and review deals.
- Identify and unlock whitespace growth opportunities within accounts.
AEs & BDRs
- AI-Powered Digital Notebooks for deep account research.
- Identify and map strategic initiatives and technologies within accounts.
- Use relationship mapping to uncover champions and influencers.
Sales Operations
- Operationalize AI investments and eliminate waste.
- Evaluate, select, and integrate the best AI sales tools.
- Accelerate ramp time for new sellers.
- Design AI-enabled playbooks and training programs.
Marketing
- Deliver deep executive insights to inform and sharpen your account-based marketing (ABM) strategy.
- Increase event ROI with personalized, executive-relevant experiences.
- Craft messaging that resonates with decision-makers to help sales meet the right executives.
What I Bring to the Table
Enterpise Sales Expertise
15+ years selling SaaS, AI, and automation into Fortune 500 accounts, consistently exceeding quota.
AI in Action
Hands-on experience embedding AI into sales workflows (research, prep, forecasting, personalization) using a wide range of tools including Gemini, NotebookLM, ChatGPT, Grok, Claude, and Perplexity.
Proven Methodologies
MEDDPICC, Challenger, Sandler, and Miller Heiman trained.
Real Results
From scaling ARR 10x to closing Ivy League and Fortune 50 logos, I turn strategy into revenue.
Our Services
Tangible engagements designed to deliver immediate impact on your sales process.
AI-Powered Digital Notebooks & Reports
Unlock rich, AI-curated intelligence on target accounts, industry competitors, and more. Provides strategic POVs, relationship maps, and personalized outreach templates.
Learn MoreFractional AI Sales Strategy & Execution
Ongoing advisory and hands-on coaching to accelerate forecasting accuracy, deal velocity, and pipeline growth. Provides continuous support for sales leadership, operations, and marketing.
Learn More
Steve Chu
Founder • Enterprise Sales Executive
Husband • Proud Girl Dad of Two
Where Sales Experience Meets AI Expertise
With 15+ years in enterprise software sales, I've sold into some of the most complex organizations in the world—Wells Fargo, Bank of America, Pfizer, Mastercard, Capital One, Cornell University—and consistently delivered multimillion-dollar results. I know how to run a MEDDPICC deal inspection, forecast with accuracy, and coach AEs because I've done it for over a decade.
Now, I help sales leaders operationalize AI so it actually works in the sales process—not just in theory. Because here's the truth: if salespeople won't use it, it won't matter.
What Clients & Colleagues Say
“Steve raised the bar on what a great sales partner can do for the customer to drive successful business outcomes.”
FVP, Business Transformation
People’s United Bank
“He understands the partner's business, sometimes better than the partner.”
Strategic Technology Leader
Santander NA
“Steve was very helpful in understanding our problem statements and never came across as pushy.”
Strategic AI & Automation Leader
Paychex
Ready to Transform Your Sales Process?
👉 Find out how AI-ready your sales team is with our free consultation.