Sell Smarter with AI
Most AI consultants don't understand enterprise sales. Most sales consultants don't understand AI. That's where I come in.
I founded Sales Transformation Consulting to help organizations operationalize AI inside their sales process. After 15+ years in enterprise sales—carrying quota, running deal reviews, and coaching AEs—I know exactly what slows down sales teams and what leadership needs to see.
Add deep AI expertise, and I can show you not just what's possible, but what actually works for adoption.
AI turns good sellers into great ones.
Who I Help
Get the most out of your sales team and AI investments.
Sales Leadership
- Forecasting accuracy
- Deal inspection without hours of reviews
- MEDDPICC capture
- Whitespace growth
AEs & BDRs
- Understand how target executives are compensated
- Identify strategic initiatives and technologies
- Relationship mapping to identify champions and influencers
- Uncover whitespace
Sales Operations
- Operationalize AI investments (and eliminate waste)
- Evaluate solutions
- Ramp AEs faster
- Instantly surface case studies & product knowledge
Marketing
- Deep executive insights for smarter ABM
- Event ROI
- Personalization that resonates with decision-makers
What I Bring to the Table
Enterpise Sales Expertise
15+ years selling SaaS, AI, and automation into Fortune 500 accounts, consistently exceeding quota.
AI in Action
Hands-on experience embedding AI into sales workflows (research, prep, forecasting, personalization) using a wide range of tools including Gemini, NotebookLM, ChatGPT, Grok, Claude, and Perplexity.
Proven Methodologies
MEDDPICC, Challenger, Sandler, and Miller Heiman trained.
Real Results
From scaling ARR 10x to closing Ivy League and Fortune 50 logos, I turn strategy into revenue.
Our Services
Tangible engagements designed to deliver immediate impact on your sales process.
AI Sales Process Audit
A one-time engagement to assess your current tech stack and sales processes, delivering a prioritized roadmap for AI Adoption.
Start Self-AssessmentAI Playbook Development
A project to create custom AI-powered workflows, prompt libraries, and training materials for your entire sales team.
Fractional AI Sales Coaching
Ongoing advisory services and hands-on coaching on a retainer basis for sales leadership and high-priority deal support.
Custom RAG Knowledge Chats
Custom AI chats built on your data (case studies, product docs). Use them internally for sales enablement or externally to analyze target accounts' strategic initiatives and technologies.
Steve Chu
Founder • Enterprise Sales Executive
Husband • Proud Girl Dad of Two
Where Sales Experience Meets AI Expertise
With 15+ years in enterprise software sales, I've sold into some of the most complex organizations in the world—Wells Fargo, Bank of America, Pfizer, Mastercard, Capital One, Cornell University—and consistently delivered multimillion-dollar results. I know how to run a MEDDPICC deal inspection, forecast with accuracy, and coach AEs because I've done it for over a decade.
Now, I help sales leaders operationalize AI so it actually works in the sales process—not just in theory. Because here's the truth: if salespeople won't use it, it won't matter.
What Clients & Colleagues Say
“Steve raised the bar on what a great sales partner can do for the customer to drive successful business outcomes.”
FVP, Business Transformation
People’s United Bank
“He understands the partner's business, sometimes better than the partner.”
Strategic Technology Leader
Santander NA
“Steve was very helpful in understanding our problem statements and never came across as pushy.”
Strategic AI & Automation Leader
Paychex
Ready to Transform Your Sales Process?
👉 Find out how AI-ready your sales team is with our free assessment.